Men Gotta Eat Good, Too

While wandering around World Market the other day, I happened across some bread (in the, wait for it, bread aisle) that I thought I should photograph. Men's Bread is a product from the Earth- and Body-Friendly French Meadow Bakery.

According to French Meadow, Men's Bread is:

With 15 grams of protein and 0.28 mg of soy isoflavones per serving, Men's Bread® is rich in protein and a good source of dietary fiber and magnesium. Sprouted grains bursting with vital nutrients and vitamins are easy to digest, so you can savor a slice any time. Men’s Bread® has been clinically tested by the Glycemic Institute and is certified as Low Glycemic for Diabetics.

To be honest with you, I don't really know if the ingredients of the bread are better for men, but if they're marketing it as "Men's Bread," then it must be manly-er than other breads (ahem).

Lancome "loves men."

A recent post at one of Mantone343's favorite packaging blogs highlighted Lancome Men's skincare range. We too think the packaging design is sharp and masculine and would be right at home in a lot of guys' medicine cabinets. The copy however, delivers a conflicting message.

Using language from women's skincare and cosmetics just won't cut it any more if you are targeting modern men. Terms like "Anti-age Perfecting Fluid" isn't something that is going to resonate with guys and their problem:solution mindset. No matter what Clive Owen says.

(Yes, it is apparently skincare week here with our last post.)