A recent post at one of Mantone343's favorite packaging blogs highlighted Lancome Men's skincare range. We too think the packaging design is sharp and masculine and would be right at home in a lot of guys' medicine cabinets. The copy however, delivers a conflicting message.
Using language from women's skincare and cosmetics just won't cut it any more if you are targeting modern men. Terms like "Anti-age Perfecting Fluid" isn't something that is going to resonate with guys and their problem:solution mindset. No matter what Clive Owen says.
(Yes, it is apparently skincare week here with our last post.)
No comments:
Post a Comment