McCann Erickson gets it right for Goldstar, a beer from Israel. When some guys want a cocktail there is less emphasis on our attire and more linear thought to where said cocktail can be had. The argument could be made that these put men in a stereotypical (the broadest gender iconography is used) light. Yes, many men do put a fair amount of thought into their attire, in this case, when going out for drinks. The tasty bit here is that generally guys don't have to deal with the same complications that plague women.
This and a couple others at Ads of the World.
Fist bump to JenW for the tip.
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