Who needs to haul some ninjas?

If you do, check out this craigslist post. According to the seller:

This car was engineered by 3rd degree ninja super-warriors in the highest mountains of Japan to serve the needs of the man that cheats death on a daily basis. They didn't even consider superfluous nancy boy amenities like navigation systems (real men don't get lost), heated leather seats (a real man doesn't let anything warm his butt), or On Star (real men don't even know what the hell On Star is).

The post is roaring with manliness. In my opinion, that's what makes it great. Ads and commentary that make men out to be bumbling, do nothing, helpless, simple minded, jack asses are the irrelevant ones. There's nothing wrong with being a man. The emasculation of men is what makes most marketing to men stupid and irrelevant. Don't believe me? Watch this. Ask yourself (or the guy nearest you that you asked to watch it) if it makes him feel good about being a guy. Does it make you (or him) want to shop at JCPenny the next time the RIGHT gift is essential?

The Ninja Hauler post reminds me how advertisers should avoid making guys feel like being a man is bad thing. I don't mean to imply that there's anything wrong with having a sense of humor when advertising to guys. What's wrong with this?

...this brute comes with the things us testosterone-fueled super action junkies need. It has a 265 HP engine to outrun the cops. It's got special blood/gore resistant upholstery. It even has a first-aid kit in the back. You know what the first aid kit has in it? A pint of whiskey, a stitch-your-own-wound kit and a hunk of leather to bite down on when you're operating on yourself.

Brilliant. Not every product targeting guys needs to reference ninjas, hot chicks and Chuck Norris. It might help sell a used Xterra though.